Virtue Smooth Conditioner for Frizz Control…
At $44 for 6.7 fl oz, it's premium-tier pricing, but the 4.4-star consensus from 771 reviews suggests people believe it justifies the cost.
What it is
A lightweight conditioner built for frizz control on curly and wavy hair, packed with Virtue's signature Alpha Keratin 60ku protein to smooth cuticles without weighing you down.
Why it keeps winding up in carts
Nearly 800 people have rated it 4.4 stars—strong consensus that it actually delivers on frizz taming without the heaviness that often comes with moisture-rich formulas.
Frizz control that doesn't sacrifice slip.
The room reads it as impressed — mostly on softness and manageability
Ranked longest bar first, positives before the reservation. Based on 771 Amazon ratings.
The cult conditioner for curly hair that actually works.
This is Virtue's answer to the frizz problem baked into curly and wavy hair.
Virtue Smooth targets roughness at the cuticle level rather than just coating strands, which means you're getting structural smoothing, not just temporary shine.
What we looked at
- 01The Active Ingredient Alpha Keratin 60ku protein
This is Virtue's proprietary protein formula designed to re-pave cuticles and reduce friction between strands. It's what separates this from basic conditioning—you're not just adding moisture, you're reshaping how your hair sits.
- 02Texture & Rinse Feel Moisture-rich with slip
It's creamy enough to actually condition, but light enough that you won't feel residue on wavy or curly hair. The slip means detangling is easier, which matters when you've got texture.
- 03Formula Integrity Sulfate-free, paraben-free, phthalate-free, no synthetic colors or dyes
Safe for color-treated and chemically treated hair. Clean ingredient list without sacrificing performance—rare for a frizz-control conditioner at this price point.
Specification & fit
- Who it is forBest for curly, wavy, or frizz-prone hair that needs smoothing without heaviness; works across all hair types and is safe for color-treated strands.
- Formulated with our first-of-its-kind Alpha Keratin 60ku protein, Virtue Smooth Shampoo & Smooth Conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each…
- What It IsA moisture-rich conditioner that adds slip and hydration as you rinse.
- FragranceA restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
- For all hair types, especially those with frizz-prone, wavy, or curly hair. Safe for color-treated and chemically treated hair.
- On the labelSold on Amazon by VIRTUE. Price and availability are set by Amazon and change without notice.
