Brush On Block
BOB KIDS SPF 30 Brush On Mineral Powder…
BOB KIDS SPF 30 Brush On Mineral Powder Sunscreen, Broad Spectrum Protection, Water Resistant 80 Mins, Fragran
$24.94$27.99−11% today
★ 4.2 average from 543 Amazon ratings
At $24.94 (down from $27.99), you're paying a premium for the innovation and ease of use, which pays dividends when reapplication time comes.
Colour & size — 3 options
The quick take
What it is
A brush-on mineral powder SPF 30 sunscreen designed to make UV protection actually fun for kids—no mess, no white cast, no chemical actives. Perfect for parents tired of the sunscreen struggle.
Why we like it
Why it keeps winding up in carts
543 parents rated it 4.2 stars, and the twist-cap design that prevents spills while letting kids feel the soft brush on their skin speaks to real-world parent wins.
Sunscreen kids will actually let you apply.
Crowd takeaways
The room reads it as delighted — mostly on the easy application
Delighted
the easy application
Relieved
kid-friendly experience
Cautiously Impressed
the price point
Frustrated
powder dispersion issues
Ranked longest bar first, positives before the reservation. Based on 543 Amazon ratings.
Our take
A genuinely clever take on the sunscreen reapplication problem.
This is sunscreen reimagined around how kids actually behave—a fluffy purple brush you twist open, apply, twist closed, toss in a bag.
Most powder sunscreens feel gimmicky; this one solves the actual pain point: getting a squirmy kid to sit still for reapplication at the beach or pool.
How we read it
What we looked at
- 01
Application & Design
Twist-bottom brush dispenser
The fluffy brush applicator removes the friction of lotions and sprays—no mess, no spills thanks to the twist-lock closure, and kids genuinely enjoy the tactile experience. It's engineered around child psychology as much as sun protection.
- 02
Protection Profile
SPF 30, Broad Spectrum, Water Resistant 80 Minutes
Mineral-only formula (zinc oxide/titanium dioxide, not chemical actives) means it's hypoallergenic and reef-safe. The 80-minute water resistance covers most play sessions before reapplication is needed.
- 03
Formula & Finish
Powder texture, no white residue, Hypoallergenic, Vegan, Paraben & Phthalate Free
Powder format leaves no chalky cast—a real advantage over traditional mineral sunscreens. Manufactured in the USA and formulated specifically for delicate skin, with no synthetic fragrance.
Good to know
Specification & fit
- Who it is forParents of toddlers and young kids who dread the sunscreen battle, or anyone seeking a reef-safe, chemical-free UV option that actually gets reapplied because the ritual is frictionless.
- No Fuss Application: BOB KIDS fluffy purple brush makes applying sunblock easy for both you & your child. To open, twist the bottom of the brush to the left & twist back to close; No mess, no tears
- Kids' Sunscreen Simplified: Easy to carry with you to reapply, the open/close prevents accidental spills, and kids love the feel of the brush on their skin
- Safe & Natural: Ideal for children’s delicate skin; Hypoallergenic, Vegan, Cruelty Free, No Parabens, Phalates or Chemical Sunscreen Active Ingredients, Reef Friendly. Leaves no messy white residue
- Water Resistant: BOB KIDS powder sunscreen provides up to 80 Minutes of SPF 30 protection for your child when they are in the water or sweating; Reapply every 2 hours
- On the labelSold on Amazon by Brush On Block. Price and availability are set by Amazon and change without notice.